Meet the SM Aesthetic Lab Team


Madeline Firkins

Co-owner & Founder
Registered Nurse / Cosmetic Injector

Maddy is SM Aesthetic Lab’s co-owner and founder and has been in the beauty and cosmetic medical industry for over 12 years. She is a registered cosmetic nurse and a clinical trainer for Teoxane and the Australasian Academy of Cosmetic Dermal Science (AACDS).

Maddy began her career as a dermal therapist focused on improving her patients skin using a combination of lasers and skin treatments. She found her passion for the cosmetic industry so decided to study nursing and focus on cosmetic injectables. She completed a Bachelor of Nursing degree at the University of Tasmania to pursue her passion in cosmetic injectables. She went on to study her Graduate Diploma in Cosmetic Nursing through AACDS.

She has since worked alongside cosmetic doctors and nurse injectors to expand her knowledge and skill set. This enables her to give her patients an overall assessment on surgical options, injectable options and skin treatments to address her patients concerns. She has since completed her Certificate IV in Training and Assessment and is a clinical trainer and industry leader in cosmetic injectables.

It is important to Maddy that SM Aesthetic Lab is a clinic where patients feel welcomed, with a relaxing ambiance that’s 100% professional, but with a caring atmosphere.

‘It is extremely rewarding giving someone that little touch of confidence and happiness through my work, whether it’s through injectables or skin treatments’.⁠

Maddy dedicates her time training nurses and doctors wanting to enter the cosmetic medical industry or study advanced techniques and treatments. She is highly respected for her expertise and injectable skills.

With two daughters, Maddy is a loving mother who enjoys spending her time off with her beautiful girls. ⁠

  • Cosmetic Injectables
  • Wrinkle Relaxers
  • Dermal Filler
  • Lip Filler
  • Cheek Filler
  • Neck Rejuvenation
  • Masseter Reduction / Teeth-Grinding Treatment
  • Hyperhidrosis / Sweat Reduction
  • Laser Genesis
  • PDO Threads
  • Thread Lift
  • PRP Skin Rejuvenation
  • PRP Hair Treatment
  • Bio Remodelling Injections
  • Bio Stimulating Injections
  • Fat Reduction Injections
  • IV Vitamin Infusion
  • G Shot Enhancement
  • Vaginal Rejuvenation Laser
  • Venus Viva Skin Resurfacing
  • SkinPen Microneedling
  • Laser Facial
  • Beauty Boosters


Co-owner & Founder
Dermal Therapist / Clinical Trainer

Selina is one of SM Aesthetic Lab’s co-owners and founders. She is a savvy and experienced business owner, a Cert IV Accredited Trainer and Assessor for AACDS.⁠ She brings a wealth of experience to the clinic as an ARAP registered dermal therapist and CTARP cosmetic tattoo practitioner and is renowned for her warm and caring nature.

Selina first started within the cosmetic industry working alongside ENT & facial plastic surgeons, training them on practice management, photo 3D imaging, skin treatments and pre and post-operative care.

She went on to open her first cosmetic clinic, where she met and hired Maddy and mentored her for the following three years. Both Maddy and Selina have worked closely with each other ever since in training roles throughout the cosmetic medical industry. Their professional relationship quickly developed into a friendship, and they now own SM Aesthetic Lab together.

Selina is extremely passionate about skin health. She not only focuses on surface topical treatments and cosmeceutical products but also believes in looking at your inner and gut health.

For over 10 years, Selina has been an accredited trainer and assessor for the Australasian Academy of Cosmetic Dermal Science. She trains doctors, nurses and beauty therapists in dermal therapies and cosmeceutical skincare.

A dedicated mother of two, Selina cherishes time with her children. Selina took 5 years off from work to be a stay-at-home mum and raise her beautiful family. One of Selina’s great loves is gardening with her children, and she spends most weekends with her family in her backyard.

  • AHA Peel
  • Microdermabrasion
  • HydraFacial
  • Jessner Peel
  • Enzyme Facial
  • Mesoestetic Facial
  • Cosmelan Peel
  • LED Light Therapy
  • Carbon Laser Facial
  • Laser Toning
  • IPL Skin Rejuvenation
  • Q Switch Laser
  • Vascular Laser
  • Laser Hair Removal
  • Tattoo Removal
  • Venus Viva Skin Resurfacing
  • Diamond Polar Skin Tightening
  • Fractionated Laser
  • SkinPen Microneedling
  • Vaginal Whitening
  • Pregnancy Facials
  • Pigmentation Treatments
  • Cosmetic Tattooing Consultation
  • Laser Genesis